Together with the museum, TELE2 & agency Possible, we decided to give people the opportunity to see the world through the eyes of the cult photographer - Henri Cartier-Bresson. With the help of virtual reality technology, museum visitors themselves took photographs of Moscow during the times of the photographer’s life with a precisely recreated entourage of that time.
Our project partners, Possible, a creative agency, created a 360° film that conveys the atmosphere of Moscow in the middle of the 20th century. We wrote a kiosk and VR program. And most importantly, a button was installed on the virtual reality helmet, exactly the same as on the camera.
Thus, wearing VR headset, visitors teleported to the streets of Moscow of the 30s, stylized as a photo of the master: people are walking along it, vehicles are going, a couple of elderly passersby are talking animatedly about something. The user only needs to catch the moment and take a few photos, which will then be sent to his email or publish to Facebook.